全国2004年10月高等教育自学考试电子商务英语试

 
课程代码：00888
请将答案填在答题纸相应位置上
一、词汇和语法（本大题共20小题，每小题1分，共20分）
根据句子的意思选择一个正确的答案。答案标在答题纸上。
1．I keep my reference books near my desk for _______.
A．convention       
B．convenience
C．conference       
D．confidence
2．Nothing can _______ being unkind to children.
A．adjust        
B．reason
C．justify        
D．reassure
3．Prior _______ his departure, he addressed a letter to his daughter.
A．to         
B．of
C．in         
D．from
4．It took many hours to  _______ the court of his guilt.
A．persuade        
B．pledge
C．convince        
D．assure
5．We _______ the shops and the post office as soon as we moved into the town.
A．determined       
B．located
C．specified        
D．settled
6．They _______ the game because of rain.
A．deserted        
B．abandoned
C．left         
D．departed
7．People will not believe a person who always _______.
A．magnifies       
B．enlarges
C．broadens        
D．exaggerates
8．There are different _______ of books in a library.
A．cases        
B．concepts
C．terms        
D．categories
9．All of my efforts to _______ peace failed.
A．preserve        
B．conserve
C．persist        
D．reserve
10．It is for historians to discover and _______ what actually happened.
A．list         
B．indicate
C．enter        
D．register
11．I have never taken anything ______didn’t belong to me.
A．what        
B．who
C．that         
D．which
12．_______ once is better than to hear a hundred times.
A．To see        
B．Seeing.
C．See         
D．Having seen
13．Not until the later 1870s _______ an outlet for her talents and sympathies in charitable work.
A．that Anna found      
B．did Anna find
C．when did Anna find     
D．when Anna found
14．According to a recent report, _______ that Americans consume has not varied greatly from year to year.
A．the number of sugar     
B．a number of sugar
C．the amount of sugar     
D．an amount of sugar
15．_______ the men stood together in the churchyard, saying he must be crazy.
A．After the church      
B．After church
C．After a church       
D．After churches
16．“How did you find your visit to the museum?”
“I thoroughly enjoyed it. It was _______ than I expected.”
A．far more interesting     
B．even much interesting
C．so more interesting      
D．a lot much interesting
17．It _______ for two days and the field was all under water.
A．rained        
B．had been raining
C．was raining       
D．would have rained
18．_______ with a new method, the material does not break up easily.
A．To have treated      
B．Having treated
C．Being treated       
D．Having been treated
19．“Must I come at four o’clock?”“Oh no, you _______ come at four.”
A．can’t        
B．may not
C．needn’t        
D．mustn’t
20．It is most important that one of the brakes on your bicycle _______ properly.
A．will work       
B．has worked
C．works        
D．work
二、完形填空（本大题共10小题，每小题1分，共10分）
从选择项中选择一个最适合短文的选项。答案标在答题纸上。
People in different countries use different utensils for eating. While the    21    of people use the conventional fork and knife, Chinese people use   22    quite different. They use utensils with which many of us are not familiar. They use two sticks known as chopsticks.
The chopsticks were first    23    of as a simpler, more refined way of eating. Most food used in Chinese cooking is cut up in small bite size pieces. This way of    24    food lends itself to using chopsticks. The chopsticks allow a person to eat    25    only one hand, leaving the other one    26    for holding the bowl.
Chopsticks are made from many different kinds of    27   . Most of the people in southern China use chopsticks made from bamboo or wood. Many wealthier people and families in China use chopsticks made of more precious materials, such as ivory or silver. These more elaborate kinds of chopsticks often may be passed down from one generation to     28   .
The Chinese use their eating utensils to let others at the table know when they would like to be     29   . When someone wants to leave the table, he lays the chopsticks across his bowl. The host then     30   the chopsticks, and places them on the table. This means that the guest is free to leave.
21．A．many   B．best   C．majority  D．most
22．A．utensils   B．anything   C．something   D．them
23．A．regarded   B．thought  C．considered   D．judged
24．A．cooking            B．making   C．earning   D．preparing
25．A．by    B．with   C．at    D．on
26．A．bare    B．open   C．liberate   D．free
27．A．matters           B．things   C．materials   D．substances
28．A．a next           B．the next   C．other  D．next
29．A．forgiven   B．absolved   C．pardon   D．excused
30．A．removes           B．moves   C．holds   D．keeps
三、阅读理解（本大题共10小题，每小题2分，共20分）
 阅读下面的短文，从A、B、C、D四个选择项中选出一个最佳答案填空或答题。答案标在答题纸上。
Passage 1
Most animals have little connections with animals of different kind, unless they hunt them for food. Sometimes, however, two kinds of animals come together in a partnership which does good to both of them. You may have noticed some birds sitting on the backs of sheep. This is not because they want a ride, but because they find easy food in the parasites (寄生虫) on sheep. The sheep allow the birds to do so because they remove the cause of discomfort. So although they can manage without each other, they do better together.
Sometimes an animal has a plant partner. The relationship develops until the two partners cannot manage without each other. This is so in the corals (珊瑚) of the sea. In their skins they have tiny plants which act as “dustman”, taking some of the waste products from the corals and giving in return oxygen which the animal needs to breathe. If the plants are killed, or are even prevented from light so that they cannot live normally, the corals will die.
31．Some birds like to sit on a sheep because ______.
A．they can eat its parasites
B．they depend on the sheep for existence
C．they find the position most comfortable
D．they enjoy traveling with the sheep
32．The underlined word “they” in the last sentence of the first paragraph refers to ______.
A．birds and parasites
B．parasites and sheep
C．birds and sheep
D．sheep, birds and parasites
33．The second paragraph mainly discusses that ______.
A．some animals and plants develop their relationship easily
B．some animals and plants depend on each other for existence
C．some animals and plants depend on each other for food
D．some animals and plants live better together
Passage 2
Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts agree that this is a good idea.
One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-literate.”
David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. The computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.”
34．David Tebbutt’s idea on the relationship between people and computer is ______.
A．there should be more computer clubs for experts
B．people should work harder to master computer use
C．computer learning should be made easier
D．computers should be made cheaper so that people can afford them
35．We can infer from the text that “computer-literate” means ______.
A．being able to afford a computer
B．being able to write computer programs
C．working with the computer and finding out its value
D．understanding the computer and knowing how to use it
36．David Tebbutt started Computertown UK with the purpose of ______.
A．making better use of computer experts
B．improving computer programs
C．increasing computer sales
D．popularizing computers
Passage 3
Some people argue that the pressure on international sportsmen and sportswomen kills the essence of sport － the pursuit of personal excellence. Children kick a football around for fun. When they get older and play for local school teams, they become competitive but they still enjoy playing. The individual representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible for an entire nation’s hopes, dreams and reputation.
A good example is the football World Cup. Football is the world’s most important sport. Winning the World Cup is perhaps the summit of international sporting success. Mention “Argentina ” to someone and the chances are that he’ll think of football. In a sense, winning the World Cup put Argentina on the map.
Sports fans and supporters get quite irrational about the World Cup. People in England felt that their country was somehow important after they won in 1966. In 1978 thousands of Scots sold their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played. 
So, am I arguing that international competition kills the idea of sport? Certainly not! Do the Argentinians really believe that because eleven of their men proved the most skilful at football, their nation is in every way better than all others? Not really. But it’s nice to know that you won and in one way at least your country is the best.
37．The author’s purpose in writing the passage is ______.
A．to prove football is the most important sport in the world
B．to show sports fans and supporters are sometimes irrational
C．to explain the role of sports
D．to compare international competition with the playing of children
38．According to the passage, Argentina is world-famous because ______.
A．it has larger number of sports fans and supporters
B．it won the football World Cup
C．it occupies a good position on the map
D．it was the place where the finals were played
39．If a sportsman only thinks about winning, he will ______.
A．be successful       
B．be irrational
C．not succeed       
D．lose enjoyment
40．The statement which best expresses the author’s attitude towards international games is ______.
A．international games kill the essence of sports
B．international games make sports fans enjoy themselves
C．nations that win in international games prove the best on the sports field at least
D．nations that give much attention to international games are world-famous in many ways
四、单词汉译英（本大题共15小题，每小题1分，共15分）
根据给出的汉语词义和规定的词类写出相应的英语单词。答案写在答题纸上。
41．步骤，程序，过程　n.
42．社区，团体　n.
43．足够的，充足的　adj.
44．自杀　v.
45．全球性地　adv.
46．协调，调节　v.
47．垂直的，纵的，直立的　adj.
48．裁制，缝制　v.
49．最小量，最低额　n.
50．商议，谈判　n.
51．立法的，有立法权的　adj.
52．幸存，比……长命　v.
53．绝对地，完全地，无条件地　adv.
54．古典的，经典的，传统的　adj.
55．不起作用的，效果不佳的　adj.
五、单词英译汉（本大题共15小题，每小题1分，共15分）
给出下列单词或术语的汉语意义。答案写在答题纸上。
56．online transaction
57．payment mechanism
58．Intranet
59．dot-com enterprise
60．pricing strategy
61．retailer
62．CRM
63．real-time communication
64．electronic bill presentment and payment
65．information retrieval
66．image search engine
67．eProcurement
68．electronic signature
69．site traffic
70．mobile telephony
六、英译汉（本大题共5小题，每小题2分，共10分）
　 阅读下面的短文，然后把划线的句子翻译成汉语。答案写在答题纸上。
How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns.
The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors － these can affect how you choose to present your site.
(73) Once you have the data gathered, business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior.
(74) Most important, you are able to compare information in you Web logs against information from internal and external sources. Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with.
Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean trends during peak traffic periods that result in server overloads, or identify search criteria that consistently fail to deliver anticipated content.
七、汉译英（本大题共5小题，每小题2分，共10分）
　 用括号内给出的词，把下列汉语句子翻译成英语。答案写在答题纸上。
76．这本书不但有用而且有趣。（not only…but also）
77．伦敦和纽约是世界上两个主要的金融中心。（financial）
78．我们要尽快做出决定。（imperative）
79．总裁说我们需要实施一个新的计划。（launch）
80．一个公司的老字号并不一定保证其质量。（guarantee）